Meet Our Team

Our Roots


What we at W&B stand for to ensure that we provide the best experience for

every single client, every single visit.



Jessica Kocurek

Owner & Founder

“A strong woman looks a challenge dead in the eye & gives it a wink.”

Positivity is a passion to Jessica & she has built her career around it.  She has a love for small business & truly enjoys sharing her knowledge & experiences.  She truly enjoys cultivating the talents of others to help them see the potential they are capable of. Jessica leads the W&B team with her vision for what we can become, both as a company & as individuals.  As a national educator & consultant for Cool Beauty Consulting, she has had the opportunity to share her love for the industry with other hairdressers & salon owners.  Jessica believes to her core that helping others to reach their goals is her definition of success!  She also contributes to the local community as a mentor & board member for the Sangamon CEO program, inspiring high school seniors to pursue a career in entrepreneurship.  When she isn’t working, she enjoys watching television programs with her husband, Kyle, spending time with her family, shopping & going to the movies.  Also, her love for Starbucks is real, really real.

Nikki Parrish

Salon Coordinator

“Rise with gratitude & and open heart.”

Nikki loves the positive work environment at W&B, which explains why her favorite product we have is b confident hairspray, as she loves the positivity of the packaging & of course the fabulous fragrance.  She genuinely enjoys being able to help facilitate growth, both for our team members & salon as a whole.  If she wasn’t a salon coordinator, she would be a traveling gypsy photographer.  When Nikki isn’t working, she loves doing anything outdoors, such as camping, hiking & kayaking.  She believes that branching out means to have an open mind & be willing to jump out of your comfort zone! 

Molly Fahs

Front Desk Coordinator & Wedding Coordinator

“Don’t worry about failures, worry about the chances you miss when you don’t even try.”

Molly loves the family feeling she gets as a part of the team, as well as meeting with our brides & helping make your day of beauty a dream come true!  When she branches out, she steps out of her comfort zone to embrace the best version of herself.  She loves the Eminence line because of the freshness & the way it makes the skin feel.  When she isn’t working, she loves spending time with her friends & family, as well as belting out songs.  This girl is quite the singer, so next time you’re in, ask her to sing you a little tune!

Hannah Hendrickson

Stylist & Salon Floor Manager

“Everything happens for a reason.”

Hannah truly loves being a hairdresser & getting to make her clients feel more confident with their style.  Her favorite things about Willow & Birch salon are teamwork, education & positivity, which she pours into each & every service she provides.  Hannah loves the variety she gets behind the chair, but if she had to pick one favorite thing, she loves highlights!  Her nickname around the salon is Grams, as her sweet, loving nature & crafting abilities are out of this world!  When she isn’t behind the chair, she enjoys watching Fixer Upper, being outdoors & reading.   

Morgan Hanson


“Your vibe attracts your tribe.“

Morgan has a passion for lived in color, especially blondes.  She loves to create looks that are trendy & allow you to branch out by stepping out of the box.  Education is one of her favorite things about working at W&B, both in her own growth & in sharing tricks of the trade with her cleints.  If you’re looking for a stylist who knows what’s in, Morgan could be the girl for you as she is always ahead of the style game.  She says if she hadn’t become a hairstylist, Morgan would probably be a pop star with a show in Las Vegas…Britney who?  When out of the salon, she enjoys spending time with her kiddos, Max & Marlie, as well as watching television shows such as SVU & Gossip Girl, xoxo.

Emily Shackelford


“Be the change you want to see.”

As a W&B stylist, Emily loves the opportunity she has to grow professionally & personally, while consistently looking for ways to serve her clients.  If she could do one thing all day, it would be blonde highlights topped off with the Lakme Ultra Clair Shampoo to keep them nice & bright.  Who doesn’t love a good blonde?!  Emily is a perfectionist, and it shows in her work as she focuses on every detail to ensure the look she creates is exactly what her client is looking for.  When she isn’t working, she enjoys spending time with her family & friends & shopping at local boutiques like her absolute favorite, District 23. 

Lauren Whitlow


“Storms don’t last forever.”

Lauren truly has a passion for highlighting & customizing blondes to be total bombshells!  She loves making her clients feel amazing & has always known that hairdressing was the career path for her.  She will always be honest with her clients to ensure the best result.  Branching out to Lauren, means to accept change & continue to strive for your goals.  When she isn’t creating gorgeous hair, she spending time with her daughter, Ava.  Something you may not know about Lauren is that she loves Diet Coke…fountain Diet Coke.  To be specific, from the Qik-N-EZ on 11th & Stevenson, right here in Springfield.

Aly Walsh


“Grow through what you go through.“

Aly enjoys creating color looks of all kinds, especially of the lived in variety.  She loves the versatility of these hues & the low maintenance aspect.  She has a love for the industry & how it allows her to stay up to date on all of the trends through continuous education.  Branching out to Aly means to keep an open mind & push yourself out of your comfort zone.  She loves the Benniefactor b more building spray because of the texture it gives the hair while still being lightweight.  Aly loves all kinds of music & is a dancing queen with her moves!  She 100% has a Target addiction, but how can that be a bad thing, right?! 

Britney Long


“Life is like a box of chocolates, you never know what you’re gonna get.”

Britney truly has a passion for hair color & loves that it allows her to be super creative in customizing a color perfect for each guest.  It’s hard to believe that she had never even colored her own hair until she started working at Willow & Birch at 19!  She loves the Lakme line because of the performance it provides & she believes that her key to success is always having a positive attitude.  In her spare time, Britney enjoys playing guitar, along with writing & singing country music.  One of her favorite Springfield spots is Darcy’s because horseshoes are life!

Alicia Wessel


“Follow your dreams.”

As a stylist at Willow & Birch Salon, Alicia loves the positive atmosphere & the training program she has part of.  The things that she loves most are highlights & all types of haircuts, & her passion for creating beautiful hair is undeniable.  She loves the Lakme Cool line, especially Top Ten & Brush Up Dry Shampoo.  When she is off of work, Alicia loves doing photography & spending time with her girls. 

Alli Clark


“It's good to know who hates you & it's good to be hated by the right people.”

Alli joined W&B in 2018 & brought her obsession for all things history & Honest Abe with her! She loves working in the heart of downtown & being able to bring a smile to her client’s face by creating the perfect look for them. Her favorite thing to do is highlights, which allows her to bring her childhood dream of being an artist to fruition. Now the hair is her canvas!

Megan Flanagan


“It is a risk to love...what if it doesn't work out?  Ah...but what if it does?”

Megan began making magic at Willow & Birch in September of 2018. She brings her passion for creative color & helping others to our team, along with a deep love for cats! She loves being a hairdresser because she gets to make people feel good by sharing her energetic, spunky personality & unique eye for style. Megan has been known to partake in a little stand up comedy & loves all cuisine with an Asian flair! 

Holly Fitzgerald


"You can't have change without change."

Holly has been a part of the W&B family since April of 2019. She brings her passion for styling hair to her chair everyday, as seeing the end result & everything pulled together is one of her favorite things about her job.  Holly loves self development & truly enjoys being a great lister for her clients. Although her childhood dream of being Hannah Montana didn't come true, she loves that she can make empower people to feel beautiful through giving them amazing hair & an experience. If she isn't working, Holly enjoys spending time with her family, singing & enjoying anything buffalo chicken!



Audrey Durbin


"The meaning of life is to find your gift, the purpose of life is to give it away."

Audrey joined Willow & Birch in 2019 & brought her creative flair to our team! She loves doing all things crafts & seems to always be working on a project.  She truly believes that her key to success is working hard & the fact that she is always up for a challenge! If she wasn't a hairstylist, she would have been a crime scene investigator or an FBI agent. When Audrey is off the clock, she enjoys watching shows on Netflix like 'New Girl' & eating her ultimate fave, Taco Bell! 



Jasmine Campbell


"Train your mind to see the good in every situation."

Jasmine began her career at Willow & Birch in 2020, bringing her determination & love for learning with her! She truly loves being able to connect with people & always strives to have a positive outlook on everything.  Jasmine's favorite products are from Sachajuan, because of the fact there is something for every type of hair! As a double gold medalist with the U.S. Figure Skating Association, she channels her love for the sport when she isn't working by coaching figure skating here in Springfield.  Jasmine enjoys country music, animals & the Feed Store in Downtown Springfield!



Kate Lueken


“Do your best, keep your promises, and live with passion.“

Kate is truly an artist behind the chair & her work proves just that.  As voted the Best Hairstylist of the 2016 Illinois Times Best of Springfield, she loves creating braided styles & updos, as well as dimensional color that creates that “bombshell” look.  When she isn’t creating beautiful hair, Kate enjoys spending time with her 3 kiddos, taking walks with her dog Lola & reading.  She also loves anything local, frequenting the Old Capitol Farmer’s Market & William Vans Coffee house regularly. Branching out to Kate means to continually grow in all aspects of your life while staying balanced.

Rowela French


“Forgiveness is the fragrance that the violet sheds on the heal that has crushed it.“

With a love for making people feel like the best version of themselves, Ro has built her business around consistently giving professional services with consistency in the forefront.  She loves creating brows that are on point & flawless makeup looks. Her favorite thing about working at W&B is the friendly, inviting atmosphere & the emphasis on teamwork.  She enjoys baking, rock climbing & playing board games when she isn’t working.  Ro loves a good throwback to some 90’s alternative rock & the television show, Game of Thrones. Branching out to her means to always be learning & growing which she does by constantly perfecting her craft. 

Stevie Lievens


“A strong woman looks a challenge in the eye & gives it a wink.“

Stevie’s love for makeup & skincare drew her to a career in esthetics, which in turn led her to Willow, where she joined the spa team in 2018. She absolutely loves working with makeup & giving her clients beautiful skin with Eminence skincare. Stevie’s positive outlook & friendly personality makes every service with her a true pleasure. She loves trying new things, coffee from William Van’s & spending time with those that she loves.

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Sunday & Monday - Closed

Tuesday - 11 to 7

Wednesday & Thursday - 9 to 7

Friday & Saturday - 9 to 3

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521 East Washington Street

Springfield, Illinois 62701


© 2020 by Willow & Birch Salon